feat(seo): entity graph (SpokoDev↔Spoko Studio) + /process FAQ + llms.txt + AI-crawler allows#17
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…xt, AI-crawler allows
Findability pass. On-site levers so search + AI resolve both the personal
brand ("SpokoDev") and the studio ("Spoko Studio") to this site.
- json-ld: promote the founder to a first-class Person node with
alternateName ["SpokoDev","Spokodev"] + worksFor/founderOf → Organization
(Organization now references it by @id). Query either name → this site.
- /about: add FounderProfileJsonLd (ProfilePage → Person) — the
authoritative SpokoDev page, self-contained graph.
- /process: wire the previously-dead FaqJsonLd + a visible FAQ section
(new process.faq i18n, en+uk authored, 6 locales via DeepL) answering
what/who/where/platforms/cost/timeline — brand disambiguation + AEO.
- public/llms.txt: curated AI index (studio, SpokoDev, services, work,
upstream, contact).
- robots.ts: explicit allow for GPTBot/ClaudeBot/PerplexityBot/
Google-Extended/etc — deliberate AI-crawler welcome.
- fix: double arrow on the /process CTA and the contact success-screen
CTA — the i18n label carried a literal "→" while the button also renders
an <ArrowRight> icon; drop the literal across all 8 locales.
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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Why
Findability pass so search and AI assistants resolve both the personal brand "SpokoDev" and the studio "Spoko Studio" back to this site — and so relevant service intent is answerable. The site's classic technical SEO was already strong; this adds the missing entity model + AEO surface. (Off-site actions — Search Console, Bing, LinkedIn, GBP — are tracked separately and owned by the user.)
Changes
Two-entity model (
components/seo/json-ld.tsx)Organization.founderto a first-classPersonnode:alternateName: ["SpokoDev","Spokodev"],worksFor/founderOf→ Organization (which now references it by@id). Querying either name resolves to this site; SpokoDev = the person, Spoko Studio = the studio, linked — not conflated.Authoritative SpokoDev page (
/about)FounderProfileJsonLd→ a self-containedProfilePage → Person (+ Org stub)graph, the canonical pattern for a person's home page./processFAQ (schema + visible)FaqJsonLdand add a visible FAQ section (process.faq, EN+UK authored, 6 locales via DeepL). Questions target brand disambiguation ("What is Spoko Studio?", "Who is behind it?" → names Yaroslav/SpokoDev) and service/AEO intent (platforms, location, cost, timeline). Docstring corrected — FAQ rich results are gov/health-only now; value here is AEO + indexable Q&A.AI discoverability
public/llms.txt— curated index (studio, SpokoDev, services, work, upstream, contact).app/robots.ts— explicitallowfor GPTBot / OAI-SearchBot / ChatGPT-User / ClaudeBot / PerplexityBot / Google-Extended / CCBot (deliberate welcome, guards against accidental future block).Bug fix (found in QA)
/processCTA and the contact success-screen CTA: the i18n label carried a literal→while the button also renders an<ArrowRight>icon. Dropped the literal across all 8 locales. TheContinuestep button was never affected.Verification
tsc --noEmitclean ·eslintclean ·next buildgreen (168 pages) ·translate:check0 missing.alternateNameSpokoDev +worksFor→Org;/aboutemits ProfilePage→Person;/processemits FAQPage (6 Questions) matching the visible section;/uk/processlocalized;robots.txtshows AI allows + sitemap;llms.txtserved./processCTA now renders exactly 1 arrow.🤖 Generated with Claude Code