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Internal Instagram Names

SoCuul edited this page Feb 28, 2026 · 15 revisions

Here's an incomplete list of internal codenames used to refer to different things within the Instagram app.

Sundial

Instagram Reels

Barcelona

Threads

Pog

Friend notes

Raven / Visual message

Direct message stories (photos & videos)

Shh mode

Disappearing direct messages

AYMF

"Are you my friend"

Discover accounts section

Bloks

Internal framework used to build server-rendered native UIs, by "driving UI from Hack with XHP"

References:

Direct agents

AI chatbots in direct messages

NUX

New-user experience (onboarding)

Armadillo/Instamadillo

End-to-end encrypted messaging

Carrera

Instagram's tuneable "Your Algorithm" feature

Homecoming

Home/reels feed layout redesign currently in A/B testing

Quicksnap

Instagram "Instants"

Fan Club

Profile subscriptions for creators

Rageshake

Shake to submit bug report

Cannes (unsure)

Appears to be the teen mode for accounts, also being the prerequisite for using alternate app icons

Kirby (unsure)

Personalized AI chats


IGDS

Instagram Design System: The custom UI toolkit that powers the Instagram app (buttons, toasts, alerts, menus, etc.)

Prism

The "modern" translucent theme present in some areas of the app (such as menus & alerts)

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