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Internal Instagram Names
Here's an incomplete list of internal codenames used to refer to different things within the Instagram app.
Instagram Reels
Friend notes
Direct message stories (photos & videos)
Disappearing direct messages
"Are you my friend"
Discover accounts section
Internal framework used to build server-rendered native UIs, by "driving UI from Hack with XHP"
References:
- https://news.ycombinator.com/item?id=33536599
- https://blog.vjeux.com/2024/project/12-years-at-meta.html
- https://github.com/novitae/igbloks
AI chatbots in direct messages
New-user experience (onboarding)
End-to-end encrypted messaging
Instagram's tuneable "Your Algorithm" feature
Home/reels feed layout redesign currently in A/B testing
Instagram "Instants"
Profile subscriptions for creators
Shake to submit bug report
Appears to be the teen mode for accounts, also being the prerequisite for using alternate app icons
Personalized AI chats
Instagram Design System: The custom UI toolkit that powers the Instagram app (buttons, toasts, alerts, menus, etc.)
The "modern" translucent theme present in some areas of the app (such as menus & alerts)