diff --git a/hibernate-core/src/main/java/org/hibernate/boot/models/xml/internal/ManagedTypeProcessor.java b/hibernate-core/src/main/java/org/hibernate/boot/models/xml/internal/ManagedTypeProcessor.java
index 831be5b28700..9a2e3fa34229 100644
--- a/hibernate-core/src/main/java/org/hibernate/boot/models/xml/internal/ManagedTypeProcessor.java
+++ b/hibernate-core/src/main/java/org/hibernate/boot/models/xml/internal/ManagedTypeProcessor.java
@@ -209,7 +209,6 @@ private static void processEntityMetadata(
 
 		XmlAnnotationHelper.applyTable( jaxbEntity.getTable(), classDetails, xmlDocumentContext );
 		XmlAnnotationHelper.applySecondaryTables( jaxbEntity.getSecondaryTables(), classDetails, xmlDocumentContext );
-
 		final JaxbAttributesContainerImpl attributes = jaxbEntity.getAttributes();
 		if ( attributes != null ) {
 			processIdMappings(
@@ -234,6 +233,9 @@ private static void processEntityMetadata(
 					xmlDocumentContext
 			);
 		}
+
+		XmlAnnotationHelper.applyConverts( jaxbEntity.getConverts(), classDetails, xmlDocumentContext );
+
 		AttributeProcessor.processAttributeOverrides(
 				jaxbEntity.getAttributeOverrides(),
 				classDetails,
diff --git a/hibernate-core/src/main/java/org/hibernate/boot/models/xml/internal/XmlAnnotationHelper.java b/hibernate-core/src/main/java/org/hibernate/boot/models/xml/internal/XmlAnnotationHelper.java
index 54bb3cb56d32..e3d3ec32d4d7 100644
--- a/hibernate-core/src/main/java/org/hibernate/boot/models/xml/internal/XmlAnnotationHelper.java
+++ b/hibernate-core/src/main/java/org/hibernate/boot/models/xml/internal/XmlAnnotationHelper.java
@@ -135,6 +135,7 @@
 import static org.hibernate.boot.models.JpaAnnotations.CHECK_CONSTRAINT;
 import static org.hibernate.boot.models.JpaAnnotations.COLUMN;
 import static org.hibernate.boot.models.JpaAnnotations.CONVERT;
+import static org.hibernate.boot.models.JpaAnnotations.CONVERTS;
 import static org.hibernate.boot.models.JpaAnnotations.EXCLUDE_DEFAULT_LISTENERS;
 import static org.hibernate.boot.models.JpaAnnotations.EXCLUDE_SUPERCLASS_LISTENERS;
 import static org.hibernate.boot.models.JpaAnnotations.INDEX;
@@ -804,6 +805,28 @@ public static void applyConvert(
 		transferConvertDetails( jaxbConvert, annotation, null, xmlDocumentContext );
 	}
 
+	public static void applyConverts(
+			List<JaxbConvertImpl> jaxbConverts,
+			MutableAnnotationTarget target,
+			XmlDocumentContext xmlDocumentContext){
+		if ( isEmpty( jaxbConverts ) ) {
+			return;
+		}
+
+		final ConvertsJpaAnnotation convertsUsage = (ConvertsJpaAnnotation) target.replaceAnnotationUsage(
+				CONVERT,
+				CONVERTS,
+				xmlDocumentContext.getModelBuildingContext()
+		);
+
+		final Convert[] convertUsages = new Convert[jaxbConverts.size()];
+		convertsUsage.value( convertUsages );
+
+		for ( int i = 0; i < jaxbConverts.size(); i++ ) {
+			convertUsages[i] = transformConvert( jaxbConverts.get( i ), null, xmlDocumentContext );
+		}
+	}
+
 	public static void applyConverts(
 			List<JaxbConvertImpl> jaxbConverts,
 			String namePrefix,
@@ -815,7 +838,7 @@ public static void applyConverts(
 
 		final ConvertsJpaAnnotation convertsUsage = (ConvertsJpaAnnotation) memberDetails.replaceAnnotationUsage(
 				CONVERT,
-				JpaAnnotations.CONVERTS,
+				CONVERTS,
 				xmlDocumentContext.getModelBuildingContext()
 		);
 		final Convert[] convertUsages = new Convert[jaxbConverts.size()];
diff --git a/hibernate-core/src/test/java/org/hibernate/orm/test/mapping/converted/converter/SimpleXmlOverriddenTest.java b/hibernate-core/src/test/java/org/hibernate/orm/test/mapping/converted/converter/SimpleXmlOverriddenTest.java
index f2461f5480f8..6b8f27602f26 100644
--- a/hibernate-core/src/test/java/org/hibernate/orm/test/mapping/converted/converter/SimpleXmlOverriddenTest.java
+++ b/hibernate-core/src/test/java/org/hibernate/orm/test/mapping/converted/converter/SimpleXmlOverriddenTest.java
@@ -20,6 +20,7 @@
 import org.hibernate.type.Type;
 import org.hibernate.type.descriptor.java.StringJavaType;
 import org.hibernate.type.descriptor.jdbc.spi.JdbcTypeRegistry;
+import org.hibernate.type.internal.BasicTypeImpl;
 import org.hibernate.type.internal.ConvertedBasicTypeImpl;
 
 import org.junit.jupiter.api.Test;
@@ -66,10 +67,27 @@ public void testDefinitionAtAttributeLevel(ServiceRegistryScope scope) {
 
 		PersistentClass pc = metadata.getEntityBinding( TheEntity.class.getName() );
 		BasicType<?> type = (BasicType<?>) pc.getProperty( "it" ).getType();
+		assertTyping( BasicTypeImpl.class, type ); // Should not be ConvertedBasicTypeImpl in particular
 		assertTyping( StringJavaType.class, type.getJavaTypeDescriptor() );
 		assertTyping( jdbcTypeRegistry.getDescriptor( Types.VARCHAR ).getClass(), type.getJdbcType() );
 	}
 
+	/**
+	 * A baseline test, with an explicit @Convert annotation at entity level that should be in effect
+	 */
+	@Test
+	public void baselineAtEntityLevel(ServiceRegistryScope scope) {
+		Metadata metadata = new MetadataSources( scope.getRegistry() )
+				.addAnnotatedClass( TheEntity2.class )
+				.buildMetadata();
+
+		PersistentClass pc = metadata.getEntityBinding( TheEntity2.class.getName() );
+		Type type = pc.getProperty( "it" ).getType();
+		ConvertedBasicTypeImpl adapter = assertTyping( ConvertedBasicTypeImpl.class, type );
+		final JpaAttributeConverter converter = (JpaAttributeConverter) adapter.getValueConverter();
+		assertTrue( SillyStringConverter.class.isAssignableFrom( converter.getConverterJavaType().getJavaTypeClass() ) );
+	}
+
 	/**
 	 * Test outcome of applying overrides via orm.xml, specifically at the entity level
 	 */
@@ -85,6 +103,7 @@ public void testDefinitionAtEntityLevel(ServiceRegistryScope scope) {
 
 		PersistentClass pc = metadata.getEntityBinding( TheEntity2.class.getName() );
 		BasicType<?> type = (BasicType<?>) pc.getProperty( "it" ).getType();
+		assertTyping( BasicTypeImpl.class, type ); // Should not be ConvertedBasicTypeImpl in particular
 		assertTyping( StringJavaType.class, type.getJavaTypeDescriptor() );
 		assertTyping( jdbcTypeRegistry.getDescriptor( Types.VARCHAR ).getClass(), type.getJdbcType() );
 	}