Context
Penda Health is the existing Horizon 1000 partner — an operator of 16 clinics in Kenya that published the July 2025 AI clinical copilot study with OpenAI support.
They have:
- Direct relationship with OpenAI Foundation / Jacob Trefethen
- Proven track record of AI-in-clinic research
- Existing OpenAI deployment to study
- Potential interest in extending AI beyond clinics to community/CHW layer
Trij offers what Penda Health does not have: a CHW-layer triage tool that extends their clinic AI into the community.
Outreach Strategy
Warm Intro Path
- Identify any mutual contacts (investors, advisors, clinical network)
- Reach out via LinkedIn / email with warm framing
Cold Outreach
- If no warm intro available, send cold email referencing:
- Shared Kenya health ecosystem
- Complimentary (not competing) AI tool
- Offer to integrate Trij as CHW extension to their clinic AI
Ask
- 15-minute intro call
- Introduction to Jacob Trefethen (OpenAI Foundation, Life Sciences and Health Grants lead)
- Potentially: partnership to pilot CHW triage as adjunct to their clinic AI
Next Steps
References
Context
Penda Health is the existing Horizon 1000 partner — an operator of 16 clinics in Kenya that published the July 2025 AI clinical copilot study with OpenAI support.
They have:
Trij offers what Penda Health does not have: a CHW-layer triage tool that extends their clinic AI into the community.
Outreach Strategy
Warm Intro Path
Cold Outreach
Ask
Next Steps
References