[GTM Phase 3] The Distribution Loop — Scale to 100+ CHWs (Days 90-180)

[Mosss-OS]

Objective

Scale from pilot partners to self-sustaining CHW adoption via WhatsApp distribution and strategic partnerships.

Prerequisites

• Phase 2: at least 1 paid contract or grant secured
• WhatsApp share button built (issue [GTM Blocker] Add WhatsApp share button after triage completion #545)
• Referral tracking in Supabase

Actions

WhatsApp Distribution

• Identify 50 CHW WhatsApp trainer groups (Kenya, Uganda, Nigeria)
• Draft trainer outreach message
• DM trainers and get added to groups
• Deploy in-app share button + referral codes
• Gamify: badges, power bank rewards, MoH recognition
• Target: 200 CHWs onboarded via referral

Strategic Partnerships

• Pitch Amref Health Africa — training integration (replace paper IMCI module)
• Pitch Living Goods — deploy to their CHW network
• Apply to GSMA Innovation Fund
• Pitch Safaricom — zero-data for health / pre-load on M-Pesa phones
• Pitch Africa CDC — pan-African endorsement
• Pitch Novartis Foundation — HTHA accelerator

Revenue

• Close first MoH contract: Kenya MoH, 1 district, K-K
• Convert 2 NGO pilots to paid contracts

Success Criteria

• 200+ active CHW users
• 1 MoH contract signed
• 2 NGO paid contracts
• CAC < /usr/bin/zsh.10/CHW

Reference

Full playbook at ~/Desktop/GTM_Playbook/trij-gtm-playbook.md