I just tried to publish my new zimme:active-route package from a branch in my zimme:iron-router-active repository and the package name showing up on http://autopublish.meteor.com is actually zimme:iron-router-active, probably because that's the repo/folder name.
I have however changed the name in the package.js file and the display name on autopublish should probably be taken from the package.js file if there is one set.